Candy Digital Announces Landmark Partnership with Gaming Publisher Kakao Games and Developer METABORA

[PRESS RELEASE – New York, New York, April 4th, 2024]

Today, leading digital collectibles platform Candy Digital, game developer METABORA, and major game publisher Kakao Games announced a strategic partnership focused on global blockchain-based gaming experiences.

This new partnership between Candy Digital, METABORA, and Kakao Games signifies a new era in blockchain innovation, game development, and experiential entertainment. Leveraging Candy Digital’s expertise in building immersive fan platforms, METABORA’s pioneering GameFi services, and Kakao Games’ proven track record in global game publishing, this new venture is aimed at driving growth for web3 gaming.

“Candy Digital is thrilled to join forces with Kakao Games and METABORA. Our goal is to build interactive, interoperable digital products and experiences that connect fans with their passions. Web3 technologies provide powerful opportunities to transform sports and entertainment gaming, and we’re excited to work with METABORA and Kakao Games to unlock new frontiers for global fans,” said Scott Lawin, CEO of Candy Digital.

Kakao Games is the publisher of popular titles such as Krafton’s PlayerUnknown’s Battlegrounds, Lion Heart Studio’s ‘Odin: Valhalla Rising’, and many more, while METABORA builds GameFi-customized services, including blockchain-integrated elements such as NFT trading and token swaps, both continue to expand their ventures into the blockchain market and web3 gaming ecosystem.

“We’re excited to continue to accelerate the growth of blockchain-based games through our partnership with Candy Digital and our parent company, Kakao Games,” said Sangjoon Woo, CEO of METABORA. “This collaboration represents the merging of expertise, vision, and a commitment to expanding the future of web3 gaming. Together, I believe we can create new and unique experiences to inspire gamers and fans worldwide.”

Candy Digital was founded in 2021; launching as MLB’s exclusive digital collectible partner in June of that year. The company is also the official digital collectible partner for leading entertainment brands, including Warner Bros Discovery, DC, NASCAR, WWE, Netflix, Getty Images and others.

For future updates and more information on this partnership, users can visit candy.com and follow on X at @CandyDigital.

About Candy Digital

Candy Digital is a next-generation fan experience platform that connects people to their passions in sports, entertainment and culture. Candy Digital’s team of world-class digital artists, designers, and technologists work with forward-thinking brands to create digital experiences that reimagine the future of fandom. Candy Digital is backed by a diversified group of leading technology investors, including Galaxy Digital, ConsenSys Mesh, HENI and 10T Holdings. In 2023, Candy Digital was nominated for the Sports Business Tech Awards for best in web3.

About METABORA

METABORA is a global casual and sports game development company, and developer of the blockchain platform BORA, which is utilized by partners in diverse sectors to develop token economics, content, blockchain technology, and create synergy between gaming, sports, and entertainment content. Now, it is operating the BORA Portal to improve user accessibility to diverse content by listing the BORA token on major cryptocurrency exchanges around the world.

About Kakao Games

Kakao Games is a leading publisher of online and mobile games. Founded in 2016, it is responsible for publishing a variety of games, including Krafton’s PlayerUnknown’s Battlegrounds (available in Korea), Kong Studios’ Guardian Tales (available in Korea, North America, Europe, Latin America, and Oceania), XL Games’ Archeage War (available in Korea) and its newest addition, Lion Heart Studio’s ‘Odin: Valhalla Rising’ (available in Korea, Taiwan and Japan).

Kakao Games is expanding its business to the blockchain market and Web3 gaming ecosystem.