After joining forces with NBA’s Miami Heat, the cryptocurrency exchange FTX keeps its expansion with significant partnerships – this time is the US MLB. As a result, the trading platform has become the Official Cryptocurrency Exchange brand of the league.
- According to a press release from earlier on June 23rd, FTX has entered into a “long term, global partnership” with MLB. This has become the “first-ever” official collaboration between “a professional sports league and a cryptocurrency exchange.”
- Becoming the Official Cryptocurrency Exchange brand of MLB will enable FTX to “create increased brand awareness” and “continued innovation.”
- The US branch of the trading platform has also “formed an agreement” with MLB Players Inc. to receive group player rights. As a result, FTX will use MLB highlights to create original content.
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“It’s an honor for FTX to be the first cryptocurrency exchange to be associated with the history and tradition of America’s national pastime. At FTX, we strive each day to make a positive global impact, and there is no better partner for us to achieve this goal with than with MLB and its international fan base.” – commented the exchange’s CEO and Founder – Sam Bankman-Fried.
- Noah Garden, the Chief Revenue Officer of the MLB, said his organization is “incredibly” excited to partner with a “global leader” like FTX. It will allow the league to adopt new technology and engage with fans.
- This major development comes just months after the trading venue inked another partnership with one of the most popular NBA teams – the Miami Heat.
- After the deal, worth $135 million, the team’s home court received a name change and is now officially called the FTX Arena.