The leading cryptocurrency exchange by volume, Binance, enters a new partnership with Brave Software. As a result, the users of the Brave browser will be able to seamlessly operate with cryptocurrency assets directly through a new on-browser feature called Binance widget.
The two companies announced the collaboration in a press release shared with CryptoPotato. It informed that the popular cryptocurrency exchange will have a specially-designed widget on the tab page of the Brave browser.
Dubbed Binance Widget, it will allow Brave browser users to access the exchange’s website directly. Thus, they will be able to take advantage of various options such as depositing, buying, and selling cryptocurrencies and viewing balances and summaries. All of these functions will be feasible without leaving the browser.
Brave will be the only browser that offers integrated functionality for buying and trading cryptocurrencies.
To ensure the users’ privacy and security, the Binance Widget is not a loaded iframe, but it’s built into the Brave browser.
Once the product is live, it will be enabled by default on Brave, but users can manually turn it off and hide it directly from the new tab page.
The new feature is available from today as a Beta version in Brave’s Nightly desktop version. The full product, including integration for the general desktop version, will be released in April. Later on, both companies will introduce the Binance widget on mobile platforms as well.
According to Brendan Eich, CEO and co-founder of Brave, the new widget’s primary purpose is to make the process of buying and selling cryptocurrencies more seamless and straightforward. He explained that “Brave is taking cryptocurrency trading mainstream and enabling users to conduct transactions with ease.”
Binance CEO Changpeng Zhao (CZ) also spoke on the matter outlining the widget’s safety and simplicity as well:
“The Binance widget on Brave’s privacy-oriented browser instills a safer way to buy and sell crypto and also reduces user friction to onboard, trade, and interact with the Binance ecosystem. We are looking forward to our long-term partnership with Brave to make it even easier to interact with crypto and encourage more utility in the near future.”
It’s also interesting to follow if Basic Attention Token, Brave’s native cryptocurrency, will react in any way after the announcement. Significant partnerships usually drive up the price of the involved asset. At the time of this writing, BAT is trading at $0.136, and its total market capitalization is just shy $200m.
