Cuy Sheffield – Head of the Crypto department at Visa – stated that his firm will keep providing cryptocurrency services to its clients. The top executive described bitcoin and the altcoins as a “technological phenomenon,” while many of the company’s users view them as the “future of money.”
In a recent interview for the Indian media NDTV, Visa’s crypto boss – Cuy Sheffield – displayed his favorable stance and presented his firm’s intentions to keep offering digital asset opportunities. More specifically, the company will enable customers to purchase or cash out their cryptocurrencies, bring new infrastructure capabilities and services, and support the emerging NFT sector.
Earlier this month, the payment processor giant launched an advisory practice in hopes of helping its clients to properly understand the world of crypto. Asked whether Visa could expand this opportunity to the borders of India, Sheffield asserted that the company will reach every country depending on the local regulations:
“Visa aims to provide our crypto advisory services to clients globally wherever there is interest, and currently, we offer services in markets where the regulations permit such transactions.”
It is worth noting that the authorities of the second most-populated nation might impose strict rules on the crypto industry in the future.
Sheffield also outlined the merits of bitcoin and some altcoins, which sit at the “intersection of commerce and culture, and it does so in a fascinating way.” He added that they are not only a “technological phenomenon” but are deeply cultural, too.
A few months back, Visa’s CEO – Alfred Kelly – also showed he is a supporter of the industry by labeling bitcoin and some other crypto-assets as “digital gold.”
While some of Visa’s clients have been skeptical in the past, a big chunk now believes they will be a part of the future financial system, Sheffield said:
“At Visa, the scale and the scope of our work in crypto has grown dramatically… Over the last few years, we’ve also seen our clients’ outlook on crypto evolve, from skepticism to awareness to an understanding that crypto will likely impact their existing business in some way.”
Subsequently, Visa’s head of crypto opined that non-fungible tokens are another “exciting aspect of the crypto ecosystem.” He predicted that they could play a role in the future of retail, social media, entertainment, and commerce. However, people should understand what it takes to interact with digital collectibles before jumping on the bandwagon.
Last month, Sheffield said that before the existence of NFTs, the cryptocurrency space was attractive mainly to individuals interested in finance and gold. Thanks to non-fungible tokens, fans of music, culture, sports, and art are now also keen on the asset class, he pointed out.
In conclusion, Visa’s boss stated that NFTs could also fuel small and medium-sized businesses in “powerful new ways,” as they allow such companies to harness public blockchains for producing digital goods.
