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On January 30, Sorare, a Paris-based startup specializing in blockchain-based fantasy football games, announced its partnership with the Premier League, the top tier of English football leagues. The collaboration will launch digital cards featuring Premier League players for the Sorare game.
Sorare’s fantasy football game is currently valued at $4.3 billion, and the terms of the multi-year agreement with the Premier League have not been disclosed. However, it is estimated to be worth more than the initial £30 million deal that was announced in October 2022.
Besides football, Sorare also offers NFT trading cards for basketball and baseball fans thanks to its partnerships with the NBA and the MLB, respectively. Both options feature all the clubs affiliated with those leagues. But football fans have way more options to choose from, considering that Sorare offers over 300 officially licensed football clubs, according to its main site.
Such a major roaster includes major European leagues, so users can compete with global football legends such as Lionel Messi, Cristiano Ronaldo, or Gerard Piqué.
Sorare Users Can Choose Any Premier League Player
Thanks to this new partnership, Sorare users will be able to choose some of the biggest stars of English football, such as Tottenham Hotspur’s Harry Kane or Manchester City’s Erling Haaland, as their licensed players to collect and trade.
“Football fans around the world can now collect, buy, sell, and trade officially licensed digital cards featuring every player from across the Premier League’s 20 clubs — building and competing with custom teams to win big rewards, just like a professional club owner.”
Sorare’s new endeavor is a free NFT game that lets users choose eight players and participate in free competitions twice a week, competing against managers from different countries for rewards based on the real-life performance of their players.
The Premier League Wants to Keep Evolving Football
Richard Masters, CEO of the Premier League, stated that the English football league “is always looking for ways to engage with fans”. The partnership with Sorare will allow the Premier League to continue to evolve in an industry that is growing rapidly and already has millions of players worldwide.
Masters added that they hope to continue collaborating with Sorare to bring the Premier League closer to its fans, even if they are not physically present at the football field.
“Sorare’s digital cards and innovative online game represent a new way for them to feel closer to the Premier League whether they are watching in the stadium or from around the world. We believe that Sorare are the ideal partner for the Premier League and we look forward to working closely together.”
According to Sorare’s statement, the platform will launch new gaming features, including specific Premier League competitions and draft-based gameplay, and capped-mode competitions.
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