Samsung is once again taking a step towards innovation by integrating an NFT marketplace into its new range of smart TVs, making it possible for its users to enjoy part of the Web3 fever from the comfort of their homes.
On March 30, Samsung Electronics announced a partnership with Nifty Gateway, a digital art auction platform offering a wide variety of NFT works, to develop the world’s ‘First-Ever Smart TV NFT Platform.’ This is the materialization of an effort that was first teased earlier this year.
According to Samsung’s official press release, Samsung’s intuitive platform already supports Nifty Gateway in all the models in the new 2022 NEO QLED and QLED range, making it the first TV maker to integrate an NFT platform into its products.
Samsung could boost the growth of the NFT market.
Samsung has positioned itself as a leader in the tech market for more than 15 years, manufacturing not only high-end TVs but also screens, smartphones, laptops and promoting the development of applications to simplify its users’ lives.
Up until now, the company claims to have sold over 60 million smart TVs around the world. This means that thanks to the partnership with Nifty Gateway, Samsung is opening the doors of NFT trading to a vast user base, promoting the growth and adoption of this emerging technology.
Duncan Cock Foster, co-founder of Nifty Gateway, said the Nifty team was excited to work with Samsung in developing an innovative experience that will allow them to reach billions of people, promoting the adoption of NFTs globally. A vision that Samsung could potentially help them achieve.
“With our mission in mind, we couldn’t be more excited to partner with Samsung to develop a groundbreaking NFT collecting experience. Their dedication to user experience and focus on the highest quality displays aligns perfectly with our vision to allow anyone, anywhere, to interact with their favorite creators.”
Samsung chooses the Winklevoss twins’ marketplace over OpenSea.
Experts usually consider OpenSea as the leader in NFT sales because of how easy it makes it to sign up and start trading. However, it does not offer the same range of services that Nifty Gateway does.
On the other hand, OpenSea supports more than 150 payment tokens on its platform. In contrast, Nifty Gateway only supports fiat payments and tokens listed on the Gemini exchange platform.
One advantage of Nifty Gateway is that the platform offers NFT escrow services, i.e., they allow users to store their NFTs in a secure Nifty Gateway Omnibus wallet instead of their own wallets —an option that many collectors may find helpful.
So Samsung’s choice may not be based on the platform’s trading volume or the number of users but on the security services they provide to their customers, which is very important now that we’re seeing so many NFT thefts and scams.