Grayscale Investments, Barry Silbert’s bitcoin, and crypto asset management firm will launch a nationwide advertising campaign in the United States next week. Silbert, also the founder of Digital Currency Group, announced it on Twitter a few hours back.
In a tweet posted earlier today, Grayscale CEO Barry Silbert ‘dropped’ the news about his firm’s ad campaign going live next week. It will kick off with a television commercial on CNBC, MSNBC, FOX, and FOX Business, he said.
Through this campaign, Grayscale intends to educate and create awareness about bitcoin and cryptocurrencies in general.
The announcement mostly received positive responses from crypto Twitter. However, quite a lot of folks suggested that the campaign be carried out with a serious educative stance as this not the first one for Grayscale.
The institutional investment-focused crypto asset management firm has already featured on TV with the ‘Drop Gold’ campaign, which, according to many, did nothing more than tickling their funny bones.
Also, commentators lost no chance of speculating the exposure of their favorite coins in the ‘ultimate shill show.’ Will the campaign serve it’s intended purpose of truly elaborating on the benefits of crypto to the masses? That remains to be seen.
Grayscale is not the first New York-based crypto firm to promote crypto assets to people. The Winklevoss twins led digital asset exchange Gemini also situated in Big Apple, has been there already. And how?
Right at the beginning of last year, a ‘crypto bus’ carrying the message ‘Crypto Without Chaos’ was seen doing rounds of the city’s streets.
As per a Marketwatch report published on January 10, 2019, Gemini also put out ads on subway cars, taxi tops, bus stops, and even published a full-page ad in the New York Times. It wasn’t anything like Grayscale’s Drop Gold campaign but sent the message across much more subtly.
Overall it is good news to see cryptocurrency centric firms come out and make attempts to educate people about digital assets and, at the same time, promote the space. It’s been almost 12 years since Bitcoin’s launch. The industry deserves this.
Especially when adoption rates are high, and people are choosing bitcoin or any other crypto asset to park their wealth.
This article was first published on: Aug 7, 2020
