Self-proclaimed SHIB and DOGE killer Floki Inu (FLOKI) has secured a major partnership deal with one of India’s top professional football clubs, Kerala Blasters FC, popularly known as The Blasters.
In an official announcement made on FLOKI’s Twitter page, the memecoin project said it will become the club’s official sleeve sponsor, effective immediately.
As part of the deal, Floki Inu’s logo and website will appear on the right sleeve of The Blasters’ jersey throughout the duration of the Hero Indian Super League (ISL).
Additionally, the FLOKI brand, along with other “fan-focused” promotional items, will have LEDs displayed at all of the club’s home matches.
FLOKI’s developers intend to tap into Kerala Blasters’ fame to push the memecoin to mainstream adoption in India and introduce its brand to more than 100 million ISL fans across the globe.
Kerala Blasters is currently the most followed club in India. It made headlines as the first Indian football club to reach two million followers on Instagram in February.
It currently boasts over 2.3 million followers on Instagram and 1.8 million followers on Twitter. FLOKI intends to leverage the club’s popularity to grow its active and loyal community of supporters.
Earlier last month, a group of yet unidentified Floki Inu enthusiasts decided to run a marketing campaign in the UK via London’s public transport system.
The FLOKI ad, which read “Missed Doge? Get Floki” was plastered on different London buses and underground stations, geared toward convincing commuters using the city’s public transport system to invest in the coin.
However, it was not too long until the UK government took notice of the “aggressive” advertising of a financial product, which it regards as being unregulated.
Government agencies, including the Advertising Standards Authority (ASA), immediately swung into action to curb the rise of “misleading” crypto ads. According to officials, these cryptocurrency ads are “unethical.”
The Transport for London (TfL), the UK government agency that manages the public transport system, was also sternly warned not to approve any such ads on London buses.