Chainlink Labs, a Web3 services provider and developer of data oracle solution Chainlink, has partnered with blockchain public relations (PR) and content marketing firm MarketAcross to support startups in the Chainlink BUILD program.
According to a press release shared with CryptoPotato, the channel partnership between the two parties will give members of the program access to services in content marketing, PR, social promotions, brand reputation, community growth, and more.
The Chainlink BUILD program was created to foster the development of early-stage startups in the Chainlink ecosystem. The alliance with MarketAcross is set to give members of the program access to a wide range of content marketing services that will enable them to focus on developing their core business logic and discovering new use cases for the blockchain space.
Commenting on the channel partnership, Kate Lane, head of partnerships at Chainlink Labs, said: “We’re thrilled to have MarketAcross support our Chainlink BUILD program as a channel partner. Their expertise in PR and content marketing for blockchain startups will be instrumental in supporting early and growth-stage projects and expanding their reach.”
As traditional marketing strategies do not always apply in the Web3 space, MarketAcross, which has worked with established blockchain solutions since 2014, will provide the startups with PR and content marketing expertise that has helped scale several large exchanges and web3 projects like Binance, Crypto.com, Huobi, eToro, Solana, Polkadot, and Polygon.
“We’re excited to partner with Chainlink Labs to help support Chainlink BUILD members with high-quality content marketing services. By supporting early-stage Web3 projects in getting their name out, we’re able to help advance the growth and adoption of cutting-edge Web3 applications,” stated Elad Mor, CEO of MarketAcross.
Launched in September 2022, the Chainlink BUILD program aims to support both early-stage and established projects within the Chainlink ecosystem. Participants gain access to the network’s services and technical support in exchange for commitments of network fees and other incentives to Chainlink service providers.
Platforms like tokenization solution company Brickken and Konnect, a platform that connects the virtual and real worlds, are participants in the BUILD program.
Meanwhile, Chainlink, which has created several alliances with firms to accelerate the growth of Web3, believes that implementing a proof-of-reserve (PoR) system would solve the transparency issues in the crypto industry.