LandRover
Bitcoin recently received a notable acknowledgment from a massive global automotive brand. In a celebratory video for the 50th birthday of one of its most prominent models, the British car manufacturer Land Rover included the creation of the BTC network as a significant event in the past 50 years.
Headquartered in Coventry, the UK, Land Rover has become a globally recognizable car manufacturer with its premium and luxury sport utility vehicles. One of the most esteemed models coming from the British company in the past 50 years has been the Range Rover.
To celebrate this momentous anniversary, Land Rover recently published a dedicated video. Aside from including how the SUV has developed and improved within those 50 years, the video also mentioned several meaningful global events that had occurred in the same period.
Those events ranged from Mark Spitz winning seven gold medals in the 1972 Summer Olympics in Munich to the launch of MTV in 1981 and the tearing down of the Berlin Wall in 1989. As the video advanced, it also touched upon a significant year for every cryptocurrency proponent – 2009 – the year when Bitcoin’s network was launched.
Although the whitepaper titled Bitcoin: A Peer-to-Peer Electronic Cash System, was introduced in late 2008, the network came into existence in January 2009.
This is another mainstream exposure coming from globally known brands. Earlier this year, the popular TV show, The Simpsons, ran whole segment about cryptocurrencies and blockchain. What was particularly flattering for digital assets came in the middle of the video when the narrator described them as the “cash of the future.”
Mentioning Bitcoin in its latest ad is not the only time Land Rover has been involved with anything related to cryptocurrencies. The holding company, Jaguar Land Rover, which is part of Tata Motors, announced in April 2019 that it was testing software to allow drivers of its cars to earn the IOTA digital asset as a reward for sharing data.
The firm began development stages to implement a smart wallet into its vehicles. Upon launching it, drivers would be awarded IOTA coins to enable their automobiles to automatically report useful data such as traffic congestion or potholes to navigation providers or local authorities.
