September 4, 2018 (LONDON) – Zeex, the blockchain based consumer gift card platform, has announced a number of substantial partnerships with wallet makers in order to provide consumers direct transfer between corporate currencies and cryptocurrencies without conversion to fiat and the fees that entails. The partnerships reflect a strong movement in the crypto world toward user friendly commerce, and provide Zeex with a user base committed to both crypto and usability.
The recent partnerships reflect some of the biggest names in cryptocurrency wallets. Bancor, BreadWallet (BRD), Ginco, Coinwall, Sirin, and Hooxi (by W Green Pay) have all confirmed their partnership with Zeex in writing.
PHOTO | From Left to Right: Eyal Solnik (Zeex Project Manager), Apan Damri (Zeex CMO), Guy Melamed (Zeex CEO & Co-founder), Youree Lee, (W-Foundation CEO and co-founder), Yaniv Barak (Zeex Business Development), Eyal Schifter (Zeex Blockchain Developer).
The partnerships are designed to work seamlessly with Zeex to execute its vision for “Wallet 2.0″ program. The platform will make it possible for consumers to both buy and liquidate gift cards on the go with just one click. Without the necessity to convert to fiat or pay substantial fees, the platform will make usability seamless and convenient, driving user traffic.
In fact, the wallet companies are excited to see a system that allows their users to increase usability seamlessly. According to Brent Traidman, Chief Revenue Officer of BRD, ”Zeex’s singular mission is to make crypto useful for everyday consumers, which is highly aligned with the mission of BRD. The ability to exchange crypto assets for electronic gift cards will provide BRD’s global users the immediate benefit of shopping at their favorite retailers and online stores. The next ‘killer app’ in crypto is usability. Our partnership with Zeex is a big step forward in bring usability and wider adoption crypto assets with everyday consumers. Integrating Zeex’s global electronic gift card marketplace will address one of the biggest hurdles in crypto today, which is the ability to spend one’s crypto assets as easily as their local currency.”
Zeex has a ‘first-mover advantage’, both because it was one of the first platforms to because it is backed by a non-blockchain foundation, Zeek. With an existing user base of more than 200,000, the company, offering discounted gift cards, provides a base of potential clients, as well as in-built partnerships with major brands like Nike, Amazon, Xbox, Reebok, and ASOS.
The platform functionality is made possible with the internal token, the ZIX. Token holders have a number of advantages including priority when demand for specific cards is high, immediate settlement of transactions by using the tokens as collateral, and anonymous and secure login privileges.
Those interested in learning more about the forward thinking concept can read the whitepaper, or visit their website. These new partnerships with digital wallet providers will form an integral part of the company’s vision to introduce a proprietary gift card liquidity mechanism to mainstream wallets, making usability for purchasing a reality for consumers.