AMC Theatres – the largest movie theatre chain in the US – recently offered 86,000 non-fungible tokens to early buyers of the latest Spider-Man film. The enthusiasm among fans was quite high as it led to the second-highest one-day ticket sales in AMC’s entire history.
AMC’s NFT Offer
At the start of this week, the movie theatre chain partnered with Sony Pictures to provide 86,000 NFTs to reward members and retail investors who pre-order tickets for the December 16 premiere of “Spider-Man: No Way Home.”
AMC Theatres released the non-fungible tokens in 100 different designs as the owners will receive information on how to retrieve their collectibles on December 22. The company specified that the NFTs must be redeemed by the beginning of March next year.
Moreover, AMC asserted that the digital collections are “eco-friendly” because they are built on the WAX blockchain:
“The Spider-Man NFT will be available to be redeemed at a dedicated site operated by WAX, and energy-efficient, ultra-low carbon footprint blockchain and the first certified carbon neutral.”
Adam Aron – the man in charge of AMC – predicted that the digital collectibles will “go quick.”
And He Was Right
A few days after the start of the promotion, Aron tweeted that all 86,000 NFTs were “fully committed by Monday afternoon.” Furthermore, the CEO admitted that the offering created a rush for buying tickets for the blockbuster premiere. It drove the second-biggest one-day move ticket sales in AMC’s history. The record still belongs to “Avengers: Endgame” in 2019, surpassing “Spider-Man: No Way Home” by only 1.5%.
You were right when so many of you suggested movie themed NFTs. Our Spider-Man NFT is a key reason why No Way Home generated the second highest one day ticket sales in AMC’s entire history! All 86,000 NFT’s (at one per qualifying member) were fully committed by Monday afternoon. pic.twitter.com/GMO6IswMSD
— Adam Aron (@CEOAdam) December 1, 2021
Apart from its dive into the NFT universe, AMC Theatres is a keen advocate of private cryptocurrencies. As such, this summer, it accepted bitcoin for online tickets and concession payments.
A few weeks later, it doubled down on its digital asset efforts and added Ether (ETH), Litecoin (LTC), and Bitcoin Cash (BCH). Shortly after, the movie theater chain dabbled with the popular memecoin Dogecoin and carried out a poll to determine whether the firm should accept the self-proclaimed DOGE killer – Shiba Inu.
The results were in favor of SHIB, and Aron announced that the adoption will see the light of day at the beginning of 2022.