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    Home » Crypto News » Room For Growth? Google Trends For Bitcoin Dropped To Pre-COVID19 Levels

    Room For Growth? Google Trends For Bitcoin Dropped To Pre-COVID19 Levels

    Author: Jordan Lyanchev

    Last Updated Sep 27, 2020 @ 08:40

    Bitcoin continues to hover over $10,000 but it seems the lack of volatility has resulted in less retail interest and Google search volume.

    Although Bitcoin has been trading mostly in the five-digit territory for the past two months, the retail interest towards the asset seems to be declining.

    Data from Google Trends reveals that the “Bitcoin” searches are at their lowest levels since the COVID-19 crisis emerged during March 2020.

    Bitcoin and Google Trends 2020 Edition

    The Google searches typically represent the retail interest for a particular asset, and they surge once there’s a significant event in regards to its development. In the cryptocurrency industry, more likely it will shift due to highly volatile price movements in either direction.

    As such, it didn’t come as a surprise when the interest in Bitcoin surged at the start of 2020 when BTC was increasing in value. During the most intense days of the COVID-19 pandemic, when Bitcoin plummeted by 50% in a day, the searches on Google soared.

    The situation calmed in the next few months, while BTC was rapidly made a “V” recovery. However, Google trends indicated another increase in late April and especially in early May. This was somewhat expected as in mid-May, Bitcoin went through its third-ever halving. The event has historically served as a price catalyst and attracts lots of attention.

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    Following the halving, the interest sharply dropped once again until BTC exploded in value in late July. As Bitcoin was breaking above $10,000 and to its new 2020 high at over $12,000, the Google searches jumped as well.

    The Downturn Of Retail Interest

    Since those days of volatile price movements, Bitcoin has performed relatively calm on a macro scale, and the interest in the asset has decreased as a result. It seems that retail traders are not fond of searching for BTC during smaller price developments.

    Google Searches For "Bitcoin" since March 2020. Source: Google
    Google Searches For “Bitcoin” since March 2020. Source: Google Trends

     

    Consequently, Google trends’ data display that the worldwide interest in Bitcoin has been declining overall. In fact, it’s on its lowest point since early March – before the pandemic infiltrated the Western world. One of the few spikes came in early September. Unsurprisingly, it coincided with BTC’s drop from above $12,000 to beneath $10,000.

    It’s worth noting that on a macro scale, the Google searches for Bitcoin are still far away from the highs of 2017. The low interest could suggest a lot of room for interest-growth as BTC remains stable above $10,000 even without a serious interest from the masses.

    Google Searches For "Bitcoin" 5-year Scale. Source: Google Trends
    Google Searches For “Bitcoin,” 5-year Scale. Source: Google Trends
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    About The Author

    Jordan Lyanchev
    More posts by this author

    Jordan got into crypto in 2016 by trading and investing. He began writing about blockchain technology in 2017. He has managed numerous crypto-related projects and is passionate about all things blockchain. Contact Jordan: LinkedIn

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