CryptoPotato
CryptoPotato
  • Crypto News
  • Margin Trading
  • Guides
    • Bitcoin & Crypto Guides 101
    • Bitcoin For Beginners
    • Editorials
  • DeFi & NFT
  • Buy
  • Language
    • Spanish
    • Turkish
    • German
    • Bulgarian
  • Crypto News
  • Bitcoin For Beginners
  • Cryptocurrency Guides 101
  • Editorials
  • Bitcoin & Crypto Margin Trading
  • DeFi & NFT News
  • Bitcoin Price Analysis
  • Ethereum (ETH) Price Analysis
  • Ripple (XRP) Price Analysis
  • Market Updates
  • Interviews
  • Buy Bitcoin with Card
  • CryptoPotato Spanish
  • CryptoPotato Turkey
  • CryptoPotato Germany
  • CryptoPotato Bulgaria
  • Market Updates
  • BTC Analysis
  • ETH Analysis
  • XRP Analysis
  • Interviews
CryptoPotato
CryptoPotato
  • Crypto News
  • Margin Trading
  • Guides
    • Bitcoin & Crypto Guides 101
    • Bitcoin For Beginners
    • Editorials
  • DeFi & NFT
  • Buy
  • Language
    • Spanish
    • Turkish
    • German
    • Bulgarian
  • Crypto News
  • Bitcoin For Beginners
  • Cryptocurrency Guides 101
  • Editorials
  • Bitcoin & Crypto Margin Trading
  • DeFi & NFT News
  • Bitcoin Price Analysis
  • Ethereum (ETH) Price Analysis
  • Ripple (XRP) Price Analysis
  • Market Updates
  • Interviews
  • Buy Bitcoin with Card
  • CryptoPotato Spanish
  • CryptoPotato Turkey
  • CryptoPotato Germany
  • CryptoPotato Bulgaria
Home » Crypto News » Retail Interest Soars as ‘Buy Crypto’ Google Searches Explode To New ATHs

Retail Interest Soars as ‘Buy Crypto’ Google Searches Explode To New ATHs

Author: Jordan Lyanchev

Last Updated Feb 4, 2021 @ 07:19

Worldwide “buy crypto” Google searches have reached new ATH records as retail investors seem to target the decentralized finance field.

Getting your audio player ready...

The booming popularity of the cryptocurrency industry has caught the attention of retail investors once again. Google trends data suggests that the number of worldwide searches of “buy crypto” has skyrocketed in recent weeks to new record levels.

Buy Crypto Goes Parabolic

The cryptocurrency market has enjoyed the past several months with some massive gains. Bitcoin led the charge from October to early January when it quadrupled its price to a new all-time high of $42,000.

While the primary digital asset stalled, some altcoins took the main stage. Coins such as Chainlink, Polkadot, Binance Coin, and most recently, Ethereum marched north and painted their respective new records.

It seems that these developments have finally caught the attention of retail investors. Google trends data is typically an accurate metric that exemplifies their behavior, and their interest has been surging in the past few weeks.

The worldwide Google searches for “buy crypto” reached its peak last week, and projections show that it will break the record this week as well. Similarly, the searches for just “crypto” are set to climb to a new record, as the graphs below demonstrate.

"Buy Crypto" Google Searches 5-Year Back. Source: Google Trends
“Buy Crypto” Google Searches 5-Year Back. Source: Google Trends
"Crypto" Google Searches 5-Year Back. Source: Google Trends
“Crypto” Google Searches 5-Year Back. Source: Google Trends

Is It Altseason Or DeFi?

It’s worth noting that while the “crypto” interest has surged in the past couple of weeks, the same cannot be said about the largest cryptocurrencies. The global bitcoin searches are still a long way from the record levels in 2017/2018, except for a few countries.

The Ethereum searches also saw ATHs recently but have declined in the following weeks – the same applies for Polkadot as well. Other altcoins, such as Litecoin, Bitcoin Cash, Chainlink, or Binance Coin, are also below their respective peaks. As such, the narrative of an ongoing altcoin season among retail investors doesn’t have much merit.

However, it could be more of a concentrated altseason to one particular field. Searches for decentralized finance (DeFi) have exploded to new highs. Furthermore, some of the most prominent representatives of the DeFi industry have also enjoyed a steady increase in retail interest.

"DeFi" Google Searches 5-Year Back. Source: Google Trends
“DeFi” Google Searches 5-Year Back. Source: Google Trends

Those include several decentralized exchanges, led by Uniswap, their respective native tokens, or other DeFi coins. As such, it might not be a surprise that the total value locked in various DeFi protocols has also increased lately to above $30 billion.

"Uniswap" Google Searches 5-Year Back. Source: Google Trends
“Uniswap” Google Searches 5-Year Back. Source: Google Trends
SPECIAL OFFER (Sponsored)
Binance Free $600 (CryptoPotato Exclusive): Use this link to register a new account and receive $600 exclusive welcome offer on Binance (full details).

LIMITED OFFER for CryptoPotato readers at Bybit: Use this link to register and open a $500 FREE position on any coin!

Tags: Bitcoin DeFi Ethereum Google
Enjoy reading? Share with your friends
Facebook Twitter LinkedIn Telegram

About The Author

Jordan Lyanchev
More posts by this author

Jordan got into crypto in 2016 by trading and investing. He began writing about blockchain technology in 2017 and now serves as CryptoPotato's Assistant Editor-in-Chief. He has managed numerous crypto-related projects and is passionate about all things blockchain. Contact Jordan: LinkedIn

Join Our Community

FacebookX YouTubeTelegram


Editorials
How to Trade on Hyperliquid: The Ultimate Guide (Step-by-Step Walkthrough)

How to Trade on Hyperliquid: The Ultimate Guide (Step-by-Step Walkthrough)

10 Best Meme Coins to Watch in June 2025

10 Best Meme Coins to Watch in June 2025

7 Best Meme Coin Presales to Watch in June 2025

7 Best Meme Coin Presales to Watch in June 2025

Toobit Review 2025: Is Toobit a Safe Crypto Exchange?

Toobit Review 2025: Is Toobit a Safe Crypto Exchange?

Hyperliquid Bridge: How to Bridge USDC to Hyperliquid

Hyperliquid Bridge: How to Bridge USDC to Hyperliquid

11 Best Crypto Presales to Consider in June 2025

11 Best Crypto Presales to Consider in June 2025

Need for Speed – Only Ultra-Fast Blockchains Will Win the Adoption Race (Opinion)

Need for Speed – Only Ultra-Fast Blockchains Will Win the Adoption Race (Opinion)

Join Our Newsletter
Become a CryptoPotato VIP
One Weekly Email Can Change Your Crypto Life.
Sign-up FREE to receive our extended weekly market update and coin analysis report
We NEVER send spam. You can unsubscribe at any time.
Invalid email address
Thanks for subscribing!
Footer Logo
About
Advertise on CryptoPotato
About Us | Contact Us | Careers
Editorial Policy
Terms of service | Privacy Policy | GDPR
More Sections
IEO List | Evaluations
Airdrops
Scholarship
Disclaimer
Disclaimer: Information found on CryptoPotato is those of writers quoted. It does not represent the opinions of CryptoPotato on whether to buy, sell, or hold any investments. You are advised to conduct your own research before making any investment decisions. Use provided information at your own risk. Full disclaimer
© Copyright CryptoPotato 2016 - 2025
Scroll to top
One Daily Email Can Change Your Crypto Life.

Sign-up FREE to receive our extended daily market update and coin analysis report

We never send SPAM. You can unsubscribe at any moment
Invalid email address
Thanks for subscribing!