Daniel Ricciardo – an Italian-Australian driver who races for McLaren Formula 1 team – teamed up with the Seychelles-based digital asset exchange – OKX. The pilot will serve as an ambassador of the company during the 2022/23 season and lead an educational campaign for F1 fans focused on crypto’s merits.
OKX Extends its Partnership With McLaren Racing
At the beginning of May, OKX inked a deal with the Formula 1 squad becoming its Official Primary Partner, thus becoming the team’s largest sponsor.
According to a recent press release, OKX took the collaboration one step further by joining forces with Daniel Ricciardo – one of the two leading pilots of McLaren Racing. Apart from serving as an ambassador, the driver will support a global campaign that will aim to popularize cryptocurrencies among F1 fans and educate them on how to enter the digital asset universe.
In addition, designers will create a special edition racing helmet with OKX’s logo, which Ricciardo will wear during the ongoing racing season. The 2022 Monaco Grand Prix on May 29 will be the first track where the driver will display his new outfit.
McLaren’s pilot said he’s “honored” to collaborate with the crypto platform, describing it as a leader in the industry.
“The fan experience is going to be at the center of everything we do together, so expect big things from us this year. Game on,” he added.
Commenting on the move was also Haider Rafique – Chief Marketing Officer at OKX. He said Ricciardo’s “passion” for crypto makes him a perfect fit for the company’s vision. The time of the deal is also spot-on since the Monaco Grand Prix is a race “so special to Daniel,” the executive concluded.
McLaren and NFTs
The F1 team has also dipped its toes into the non-fungible token universe. Last year, it launched its NFT platform on the Tezos blockchain. The feature was called “McLaren Racing Collective,” and it gave supporters a chance “to own a piece” of their favorite brand by purchasing digital collectibles.
It is worth mentioning that the first NFT drop depicted different digital parts of the MCL35M 2021 Formula 1 race car built from the official McLaren Racing CAD.
To celebrate the move, the company decided to gift collectibles featuring the iconic vehicle to the first 5,000 people who joined the platform.