Today, individuals' data is collected and stored by centralized systems without consent and the option to “opt-out” is only available after the fact. This has led to increased regulation, hacker incentives, and lost trust with consumers. Meanwhile, advertisers and researchers have proven access to accurate consumer data increases return on ad spend, leading to increased demand.
The facilitation of audience data aggregation, organization, and accessibility is owned by a handful of centralized organizations that provide little transparency to end consumers and advertisers. This black box approach has lead to massive silos of data that must be fixed at all sides of the marketplace: Data-Owners, Data-Exchanges, and Data-Users.
The DAX token (ERC20 compatible) will be the unit of exchange that enables control and rewards for Data-Owners while providing decentralized storage of data through advancements in blockchain technology.
Public Sale Starts At
Total Hardcap $31,000,000
Token type: ERC-20
Finite token number: 750,000,000 DAX
Token Allocation: 30% Community Reserve | 25% Company Reserve | 15% Token Sale | 15% Team and Advisors | 15% Public Pre-Sale
Availability: CANADA, CHINA, HONG KONG, USA Citizens Can't Participate
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