The world moves at a quick pace, and numbers are here to show for it.
In 2020, the global digital advertising market was valued at $155.53 billion and is expected to reach $281.32 billion by 2025.
As technology continues to evolve rapidly, marketing tools can now engage audiences in ways that weren’t possible in the past. In an era of targeted Facebook ads and artificial intelligence, the potential for marketing strategies spans much further than ads in magazines or billboards on highways.
Enter the rise of MarTech, the industry dedicated to marketing technology. With the help of machine learning, MarTech technology can now reach consumers in much more targeted ways. With more and more brands looking for ways to tailor their marketing to customer’s specific needs, it’s no wonder the industry experienced a growth of 14% from 2019 to 2020.
What is Ojamu
One of the companies at the forefront of the flourishing industry is Ojamu. The Singapore-based company founded in 2019 aims to disrupt digital marketing through the use of its Ai-driven solutions based on the Blockchain.
How successful a marketing strategy ends up being is based on how deeply companies know their consumer—ranging from their background and emotions to their needs and expectations. With the rise of email marketing and subscriptions to newsletters, consumers are often receiving material that isn’t specific enough to their particular area of interest or need.
Through the use of Ai tools, Ojamu uses real-time data to predict the most relevant digital marketing strategy for end users – including brands, products, or services, or a combination of both. Further, Ojamu’s platform will be available across multiple Blockchains, alleviating compatibility issues for users.
Ojamu provides brands with access to key data points from specified industries, providing deep insight into how consumers are interacting with marketing communications.
By cross-correlating hundreds of millions of unique sets of data, the company’s technology gives users access to insights that wouldn’t be possible manually.
Once the data is collected, it’s then analyzed with advanced algorithms that can predict the more suitable marketing strategy with the most likely success rate, providing users with a step-by-step roadmap to implement.
The company’s neural predictive engine allows brands to make their marketing campaigns to be more accelerated and accurate and hone in on their audience’s specific needs.
Data is incredibly valuable and can easily be mismanaged if placed in the wrong hands, hence why the cybersecurity industry is in such high demand right now. If compromised, a breach in users’ data can tarnish both a brand’s reputation and a customer’s trust.
Ojamu uses decentralized storage platforms to secure users’ data by distributing them across multiple nodes of the Blockchain network, protecting the information from being compromised. By utilizing Blockchain technology and bolstering its security, the company attempts to differentiate itself from MarTech competitors.