Crypto.com has made a new move in its aggressive sports marketing campaign, partnering once again with Formula 1 to become the official title partner of the new Formula 1 Crypto.com Miami Grand Prix.
The announcement comes just days before the airing of the Super Bowl LVI, the most watched sporting event in the United States, in which the exchange bought a spot to air an ad that could be seen by at least 96.4 million people – if last year’s figures are repeated, which by the way were the lowest in the last 15 years.
The Grand Prix of Crypto
According to a PR shared with Cryptopotato, South Florida Motorsports (SFM), the official promoter of the F1 Miami Grand Prix, has announced Crypto.com as the official title partner of the city’s Grand Prix.
As part of the deal, the Grand Prix will now be named Formula 1 Crypto.com Miami Grand Prix, giving the exchange a considerable brand presence among Formula 1 fans all over the world.
— Crypto.com (@cryptocom) February 9, 2022
Crypto.com will have the right to incorporate its logo into the Miami International Autodrome facility, in addition to being able to integrate its branding into the event logo itself. The famous logo will also appear on the podium and winners’ trophies.
As an additional point, a special Crypto.com Fan Zone was announced. This is a special place in the center of the Hard Rock Stadium, where a series of activities will take place outside of the Grand Prix itself.
The agreement runs for 9 years starting this season and follows a previous partnership between the exchange and F1, which saw Crypto.com become the inaugural global partner of the Sprint series for 2021.
Crypto.com and Sports
Crypto.com has been one of the fastest growing exchanges in the cryptocurrency space, securing a place among heavyweight exchanges such as Binance, FTX, or Coinbase – especially in the North American market.
Part of its success is due to a sporty marketing strategy that has allowed it to take advantage of the general public’s interest in the cryptocurrency market.
As we mentioned at the beginning of the article, Crypto.com will have an advertising space in Super Bowl LVI. According to official estimates, the exchange may have spent about $6.5 million for it. In addition to Crypto.com, Sam Bankman-Fried’s FTX also bought ad space, and there are rumors that eToro may have also invested in its own advertising spot.