Crypto.com continues to make waves in the world of sports, this time with a significant partnership with the world’s most important soccer association.
Tuesday, 22 March 2022, FIFA announced a sponsorship deal with Crypto.com for the FIFA World Cup Qatar 2022™, giving it the right to become the exclusive cryptocurrency trading platform sponsor of Qatar 2022™.
According to a statement shared by Fifa on its official website, Crypto.com will benefit from huge branding exposure with advertisements inside and outside the stadiums. This, by extension, implies exposing cryptocurrencies to a broad audience of soccer fans who look forward to the world cup every four years.
Crypto.com and FIFA Join Forces To Give The Exchange a Spot on the World Cub
Crypto.com’s deal with FIFA is a win-win situation. The exchange has spent large sums of money on sports branding, supporting top leagues and teams in a wide range of sports.
Crypto.com’s investment in an exclusive deal with FIFA will surely be well received and used to further the world’s largest soccer federation’s efforts to grow and promote the sport.
Kay Madati, FIFA’s Chief Commercial Officer, acknowledged Crypto.com’s commitment to other high-profile sporting events and shared FIFA’s enthusiasm to secure such a prominent partner.
“We are delighted to have a global brand like Crypto.com join us as a sponsor of the exciting and groundbreaking FIFA World Cup in Qatar, ultimately helping to grow our beautiful game on a global scale.”
Moreover, exposure to an event of this magnitude is a golden opportunity for Crypto.com to raise awareness and replicate the success achieved in previous advertising campaigns, such as the one it ran during the 2022 Super Bowl.
Kris Marszalek, Co-founder and Chief Executive Officer of Crypto.com, explained that the partnership with FIFA is part of Crypto.com’s advertising strategy to make itself known around the world:
“We could not be more excited to sponsor the FIFA World Cup, one of the most prestigious tournaments in the world, and to drive further awareness of Crypto.com globally. Through our partnership with FIFA, we will continue to use our platform in innovative ways so that Crypto.com can power the future of world-class sports and fan experiences around the world.”
Sport Marketing Works
Crypto.com has been one of the cryptocurrency companies known in the community for its presence in sports and its aggressive sports marketing. This approach is also shared by FTX, which has also made significant moves in the sports world.
Sports marketing has clearly worked for both companies in terms of brand awareness, and the rivalry between the two exchanges does not go unnoticed either.
Both exchanges displayed major ads during the Superbowl. Also, FTX bought the rights to the former American Airlines Arena, the official stadium of the NBA’s Miami Heats, and Crypto.com purchased the naming rights to the Los Angeles Lakers Staples Center and renamed it Crypto.com Arena.
Other important sports alliances include the official sponsorship of the F1 Miami Grand Prix, a partnership with the Australian Football League to become its financial backer, a partnership with Angel City FC and deals with NBA Star Lebron James to host its NFT collection.