SaTT which stands for “Smart Advertisement Transition Token” is a project that aims to govern online adverting, mediating between advertisers and publishers using smart contracts on top of the Ethereum blockchain.
The SaTT solution wants to use the decentralized blockchain capabilities to vastly improve the way the online advertising industry operates today, and automating transactions with smart contracts in a distributed blockchain ledger could reduce costs, speed up transactions, prevent fraud, and enable better and more accurate monitoring of campaigns.
The company behind the SaTT innovation is ATAYEN, based in the US, France, and Tunisia. ATAYEN, Inc. was founded in 2014 by Gautier Bros and Stephanie Clement, Facebook application developers. Today, the company’s main business is Iframe-apps offering customizable apps that enhance and add capabilities to Facebook marketing pages. The company states that its apps are installed in over 4 million Facebook pages worldwide.
2.1 The need
The online advertising market is constantly growing and changing rapidly, analysts predict that by 2020 half of all global adverting costs will be spent on online advertising, in the past year alone the digital advertising revenue was 247.87 Billion USD.
2.2 The Problem
Advertisers use different ways to monitor the effectiveness of their campaigns. The most common ones are CPC (cost per click) and CPM (cost per thousand impressions) yet none are completely accurate, and all could be fraudulent. Advertisers can misinform publishers diminishing the success of the campaign, publishers can use fake accounts or bots to maximize their monetization, and advertising agencies can use their power to cheat their partners.
In this vast global market advertising agencies find themselves in charge of paying commissions to many affiliates around the world, as a result, commissions get delayed, fees grow, and time and energy are wasted, furthermore finding the right publisher that is suitable for an advertiser’s need is no easy task.
3. The Solution – SaTT Smart contracts
SaTT smart contracts rely on three types of participants: Advertisers, Publishers, and Oracles:
To create campaign advertisers need to obtain SaTT tokens which they can either purchase on markets or offer products and services in exchange for them. The advertisers input the essential details for the campaign such as the content, the model of remuneration, and define the criteria for publishers, then they lock their tokens within the smart contract and set an expiry date for the contract, the campaign\contract is then broadcast to the blockchain and activated. After activation, it is automatically checked by the Oracle for publisher reward-worthy actions.
Publishers can be individual accounts on social media networks, sites, or applications, in order to get the opportunity to take part in a campaign and fulfill the target specified in the smart contract, they have to meet certain conditions specified in the smart contract, for instance, the requirement might be for individuals that have more than X number of followers on a specific social media platform, or for a media outlet that does not host any illegal streaming content. Profiles of publishers are analyzed and segmented so publishers can receive proposals that suit their profile.
Once the Oracle validates that the publisher executed their part in the contract the payment is released to the publisher according to its actions, the publisher is rewarded with SaTT tokens which can be redeemed for cash on exchanges or used to buy products offered by the advertiser.
3.3.1 What are Oracles?
Oracles are basically APIs (Application programming interface) that will integrate with the SaTT smart contracts. The interface will integrate with different data sources, for instance, Google Analytics, Twitter, Facebook, and get information from their API’s determining whether the actions required in the contract were executed, i.e. number of clicks or page views or a certain amount of likes that were received on a Facebook post. SaTT will enable multiple Oracles to be involved in confirming the same smart contract transaction.
3.3.2 How will Oracles work?
Oracles are privileged account addresses within the smart contract, initially, Oracles will be developed and validated manually by ATAYEN, Inc. and at a later stage could be developed through the SaTT API by third-party developers who will be rewarded with commissions in SaTT tokens if advertisers choose to use the Oracles they contributed, advertisers will, of course, be able to choose the Oracles most relevant to them and that they find most trustworthy. On the other hand, publishers can choose not to take on a SaTT contract if they feel that it is using an Oracle that isn’t fair or worthwhile.
3.3.3 The different types of oracles:
These provide measurable statistic data such as the number of views, clicks, leads engagement, or sales, such data can be obtained of course from sources like Google, Facebook, Twitter, etc.
Capacity Oracles can provide advertisers with critical data about publishers such as their reputation, validity, background, type of audience, market segment, and so on. Reach and Social Mention are a few companies that can provide such information through Oracles.
4. The SaTT Wallet
There is already a working SaTT wallet. However, it is currently only available after login-in with a Facebook account. The wallet currently supports Ethereum and of course SaTT tokens, but in the future, it is planned for it to support further cryptocurrencies.
The wallet enables sending cryptocurrencies directly to other Facebook users without requiring an Ether address or setting the gas price which is determined automatically by the last few blocks median gas price, the gas limit is fixed to make the wallet more user-friendly for non-technical users.
Atayen plans to integrate other third-party auth applications such as Google, Linkedin, and Civic in a later stage.
5. The Team
CEO – Gauthier Bros
CTO – Stephanie Clement
System Administrator – Samir Ksibi
Blockchain Expert – Geoffrey Moya
Marketing Director – Jordan Delagnau
Design / UX – Caroline Pourchier
The company behind the Token
Atayen.inc, founded in 2014, is an established company with a proven track record. Their products are installed in about 3 Million Facebook pages with around 1 Million users. Atayen.inc will use the existing client base to penetrate the market with the SaTT solution.
Innovative approach and right use of smart contracts
SaTT is trying to use blockchain to make digital advertising more efficient and by doing so take a chunk of this huge and growing industry. The use of a smart contract in order to ‘post’ and advertise a job on the web with restrictions that are custom made and easy to follow-up, is an innovative approach and the right and relevant use of smart contracts – a trustless means of communication between parties. It will be very interesting to see how the advertising market uses the SaTT solution.
The project is already in progress
There is already a working SaTT and Ether wallet available for use with extended capabilities such as Facebook authentication, adding contacts, affiliation rewards, and Atayen.inc services are available for purchase using SaTT tokens.
Team and partnerships
The blockchain team has no proven record of blockchain projects, and there are no meaningful partnerships. A great way to penetrate into the crypto ecosystem is by collaborating with meaningful strategical partners and investors from the crypto sphere. It is sometimes crucial for a project to succeed.
Though lower, the Hard-Cap is very high, and the spread between the hard cap and soft caps is problematic, projects that raise a lot of money leave little room for price growth of the token once it is listed on exchanges post-ICO.
Team & Advisory board: The team is part of an accomplished company but with no vast blockchain experience Score 6.5
Stage of the project: Wallet is active, the full launch of the SaTT solution will be ready by December 2018. Score 9
Project Potential: The solution is innovative, and the digital advertising market is huge. Though there isn’t a good way to penetrate this competitive market. Score 6.5
Community and Media: 2,535 Telegram members, several hundreds of Facebook, and Twitter followers. Score 6.5
Token use: SaTT tokens are necessary for payment for advertising campaigns via the SaTT smart contract and will be accepted as payment for products and services. Score 8
ICO Terms: Total Hard Cap of $28,560,000 for 34% of the tokens, a finite number of tokens, raised $420,000 in the presale with 100% Bonus, team and advisory allocation is around 7.5%. Score 5
Whitepaper: Published a business whitepaper with company and concept review, lacking technical depth. Score 6
Backend and Technology: Utilizing smart-contracts to create a trustless means of communication between parties. Utilizing Oracles to moderate the activity and the reputation of the publishers. Score 7.5
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