Binance CEO Changpeng Zhao (CZ) and Brave Software co-founder and CEO Brendan Eich said in a live stream earlier today that the partnership between the two will continue with new developments. Both companies plan to introduce Binance Coin (BNB) and Binance USD (BUSD) as new additions to the Brave Browser Rewards system.
As Cryptopotato reported a few months back, the leading cryptocurrency exchange announced a partnership with Brave Software. By embedding a specially-designed widget, dubbed Binance Widget, on the tab page of the browser, users are now able to access the exchange’s website directly. Thus, they can deposit, buy, and sell digital assets without leaving the browser.
The CEOs of both companies held an Ask Me Anything (AMA) session today on Twitter, where they used the opportunity to elaborate more on upcoming features.
CZ said that in addition to the fiat currencies available now for purchases on the widget, more cryptocurrencies will be added soon.
He also confirmed the browser will eventually include BNB and BUSD as a part of its reward system:
“In addition to BNB, we also want to sponsor BUSD, so that we get the flow going. For a lot of payments related stuff, people prefer stablecoins, because mentally that’s more stable. Especially for show owners, whose expenses are covered in fiat currencies. Sometimes, they have a small margin of profit, and they don’t want to have a highly fluctuating currency.”
Eich informed that the user base of the browser has been growing exponentially since its inception a few years ago. At the end of April, the number was just shy 14 million monthly active users.
However, he admitted that most of them are not utilizing the built-in cryptocurrency features of the browser. Commenting on data from the past 30 days, Eich noted that only 1.7 million (about 12%) had joined the cryptocurrency-based Brave Rewards system. He even said that when the desktop version was launched, that percentage was significantly higher, but it has dropped since then.
Nevertheless, Eich mentioned that the reward system is expanding and is already running in some countries in Latin America.